How not to respond to a blog about viral marketing

I wonder what Nvidia Public Relations Director Derek Perez was thinking when he responded to The Consumerist's questions about alleged phony online community members. Here's a quote from his response:

AEG helps us to manage the online community - we engage with some NV fans to help educate people on the web.

They are NOT hired actors!

They are NOT "“shils"”!

Derek then continued to bad mouth the blog writer for not doing enough research. If he would've answered The Consumerist's questions in the first place, the content might have ended up differently.

The most annoying aspect of Derek's response to The Consumerist is the fact he creates more questions than he answers. What does "engage with some NV fans to help educate people on the web" mean? Does AEG identify themselves when they "engage" fans? How do they "engage" fans with money or hardware? I hope Derek provides more information, because my thoughts about what "engage" means is probably a lot worse than it actually is...

Categories: nvidia, viral, marketing, wom